Who are BlueBet
BlueBet is a profitable, debt-free, Australian wagering operator, which has been self-funded since its establishment in 2015 and has a track record of strong growth.
BlueBet is powered by a scalable, cloud-based technology platform, which has been materially customised and enhanced by the Company to focus on providing customers with the best experience possible. BlueBet has developed its customer-facing technology platform, website and native apps with a mobile-first strategy, to deliver a premium mobile experience to the customer.
BlueBet’s control of the technology platform, website and native apps allows for agile and dynamic product development and innovation and provides management with total control over the product road map of the business.
The Company is led by an experienced Board and senior management team, with several key executives having held senior management and leadership positions with well-known wagering and gaming companies including Sportingbet, Centrebet and Aristocrat. The Company is well positioned to draw upon this industry experience to execute on its dual-growth strategy.
Attaining approximately 1.2% market share, since its inception, BlueBet has produced strong operating and financial results demonstrating the quality of its product offering and the operating leverage within the business.
The Company is seeking to grow market share and accelerate growth in Australia with increased marketing spend to capitalise on the scalability of the technology platform. In addition, the Company intends to enter the US online sports betting market to capitalise on the considerable market opportunity created as a result of legislative reform allowing legalised online sports wagering, as part of its dual-growth strategy.