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The Team

Board of Directors

The Directors bring to the Board relevant experience and skills, including sector and business knowledge, financial management and corporate governance experience. Profiles of each member of the Board are set out in the table below.


Experience and background


Michael Sullivan

Executive Chairman

Michael Sullivan commenced as a bookmaker in Brisbane in 1988 and was the CEO of Sportingbet Australia / William Hill until 2014.

During his 13 years as CEO of Sportingbet Australia, Michael grew the company into one of Australia’s leading online corporate bookmakers. Michael also served as an adviser to the Sportingbet PLC board as it expanded its international operations. In 2012, Sportingbet acquired competitor Centrebet and integrated Centrebet into its technology platform.

Under Michael’s leadership, the combined entity generated annual turnover of c.$3 billion, and became the subject of an acquisition from William Hill. The business sold for $660 million in March 2013. Michael remained as CEO of William Hill Australia to oversee the acquisition of and following the integration of that business Michael departed William Hill Australia in April 2014 and commenced BlueBet, which has repeated the early growth of Sportingbet Australia.

Michael’s depth of experience in the Australian and international wagering market is invaluable to the success of BlueBet’s strategy.


Bill Richmond

Bill Richmond joined Sportingbet in 2004 where he managed a range of departments. As a trading manager, Bill built and managed a team of over 30 traders. After successfully running the day-to-day trading operation for five years, Bill was promoted to Head of Product and Digital Operations. Responsible for products for both the Sportingbet and Centrebet brands, Bill oversaw Sportingbet Australia's growth in available markets/products, which more than doubled during his tenure resulting in increases in bet numbers, active clients, site usability and ultimately revenue/turnover.

Bill started as BlueBet's COO in 2015 and has managed all day-to-day operations since then. Bill has extensive experience operating large digital businesses at different stages in their life cycle and has worked across trading, marketing, IT and operations. Bill was appointed as the Company’s CEO on 1 March 2021.

Bill has a Bachelor of Business and a Bachelor of Arts – Journalism from the Queensland University of Technology.

Chief Executive Officer

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Tim Worner

Tim Worner has spent more than three decades in various positions in the Australian media, building and marketing programs and businesses.

He was the Director of Programming and Production at the Seven Network, taking it to number one for more than 10 years. He was then appointed Managing Director and Chief Executive Officer of Seven West Media (SWM), a group of television, radio, newspaper, magazine and digital businesses with an annual turnover of $1.7 billion. He led negotiations for sports rights and was instrumental in the establishment of - a free-to-air television and online content joint venture between Racing Victoria and SWM.

He is the former Chairman of Australian News Channel, which produced Sky News, and a former director of Yahoo 7, the Sydney Swans and Airtasker. He is now an investor in a number of start-up ventures.

Non-Executive Director

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David Fleming

David is a non-executive director of URef Pty Ltd, a sports technology and odds making start-up company. He is also the founder of Springboard Advisory, providing business consulting and executive performance coaching services.

David practised law for over 30 years with Baker McKenzie in Australia, England and Hong Kong. Prior to his retirement from Baker McKenzie in late 2017 he was an international partner for 22 years focusing on mergers and acquisitions (M&A) and corporate transactions. David also held a number of senior management positions at Baker McKenzie - including Managing Partner of five offices in Asia, Head of M&A in Hong Kong and Asia Pacific, and was a member of a number of firm committees responsible for strategic planning and governance, nominations, and professional responsibility.

David is a member of the Australian Institute of Company Directors.

Non-Executive Director

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Nigel Payne

Non-Executive Director

Nigel Payne has over 30 years’ experience as chairman, chief executive, director and non-executive director of some of the United Kingdom’s pre-eminent private and quoted businesses both within and outside of the online gambling industry. Nigel is the former CEO of FTSE 250 Listed Sportingbet Plc, one of the then largest Internet gambling businesses in the world. 

Nigel has been involved in the listing of 18 businesses on the London Stock Exchange, and is presently the Chairman of UK AIM market-listed law firm Gateley (Holdings) PLC and the Chairman of UK Main Market-listed Braemar Shipping Services PLC. Nigel is also a non-executive director of UK AIM market listed GetBusy plc, as well as being a non-executive director of Ascot Racecourse Betting and Gaming Limited and computer games specialists Green Man Gaming Limited and Kwalee Limited.

Nigel is the former Chairman of UK AIM market listed Stride Gaming plc, EG Solutions plc and ECSC Group plc.

Executive Management

Profiles of the key members of the Company’s executive management team are set out in the table below.


Experience and background


See Section 6.1

Bill Richmond

Chief Executive Officer


Gary Harris

Gary Harris is a highly experienced IT professional who has provided high level strategic advice in application of technologies to support successful business outcomes in the fields of wagering and gaming, law and justice and insurance.

Gary joined the Sportingbet Australia board in 2004 as IT Director, having already significant wagering experience as a director of the publicly listed IASBet Limited. Gary’s depth of knowledge of wagering products and practices, and expertise in information technology was integral to Sportingbet Australia driving innovation in the wagering sector and developing its own wagering and trading platform in 2004.

Chief Technology Officer and Chief Information Security Officer


Darren Holley

Chief Financial Officer 

Darren is an experienced finance and operations executive having over 30 years’ experience across fast-moving consumer goods (FMCG), manufacturing, distribution and gaming sectors. Prior to joining BlueBet, Darren spent almost 11 years at ASX-listed company, Aristocrat Leisure Limited in senior finance and operational roles across its international business with his most recent role being Senior Vice President, Global Operations based in Las Vegas.

Prior to Aristocrat, Darren held senior finance roles in OneSteel Limited and Goodman Fielder (at the time, both ASX-listed companies). Darren’s varied financial and operational experience working for listed companies in highly regulated commercial environments, coupled with his recent exposure to the US gaming market, make him a valued asset in delivering BlueBet’s growth strategy. Darren recently returned to Australia, joining BlueBet in February 2021.

Darren has a Bachelor of Commerce from the University of Newcastle, and is a Fellow of CPA Australia.

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